1/ Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related
business decisions
2/ Analyse business problems/opportunities using their Market Research skills and develop appropriate
strategies to achieve a competitive advantage.
Applying the marketing research process, collecting secondary data and providing recommendations for and
organisation’s strategy
SKY HIGH Real Estate Developers want to understand the present structures of Australian households and
families, as well as how these structures will change in the next 20 years. This will allow them to plan for the
kinds of properties that are in demand now and in the future. Using secondary data sources, find this
information for the real estate developer. This secondary data can be obtained from a variety of credible
sources, including The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘family
characteristics’. The most recent publication, released in 2015, is entitled 4442.0 –
Sample Solution