McDonald's as my brand.
Requirements: As part of the sales pitch you'll be designing a microsite (a small, separate website focused around a specific topic) around your specific campaign and big idea.
The site will have five pages in total. In this assignment you'll be crafting a strategy for the microsite. In your strategy include the following sections: Introduction A brief overview of the microsite including the overall subject matter and how it will fit into the overall campaign. Objective What do you hope to get out of the website? What is the conversion? How will you measure it?
Sample Solution