Artist Management

Artist management. Please choose any artist and look at the career over the last 10 years. please pay attention to the assignment brief. Please stick to 2750 word 2700 minimum. Complete a 3000-word case study that covers a ten-year (10) career trajectory of an established act. You will identify a historically important artist and describe their career trajectory of a 10-year (or more) period based on your research. You will then analyse the research data and construct a hypothesis on how the decision-making processes and external factors, such as social and political context, fashion and timing may have affected the commercial and creative outcomes. You will examine in particular how management decisions may have impacted on the artist’s profile and commercial success in a positive or negative manner. You will then outline a management strategy designed to maintain and grow the artist’s audience and maximise potential income streams. Additional information: ● Definition of ‘historically important’. This can be any artist/band who released music across a 10-year (or more) span. It can be a classic band, a band that split up and subsequently reformed, or simply the estate of a deceased artist. ACMB250 Artist Management 2018 ● Review your chosen artist’s career to see if there was any social or political context that affected or changed the outcome of their career. In addition, research cultural and creative trends such as fashion, art or film that may have had influence on the artist or, vice versa. ● Look at elements of serendipity or just 'being in the right place at the right time' and the exploitation of such opportunities. ● All these areas will be discussed all of these points within the module lectures. ● Use at least ten academic references and use Harvard referencing throughout your essay