As a Product Development Officer (International) for the ‘Holden Barina Product Line’, you are asked to develop a comprehensive market diversification proposal for the compact and small car market either for India or China.

As a Product Development Officer (International) for the ‘Holden Barina Product Line’, you are asked to develop a comprehensive market diversification proposal for the compact and small car market either for India or China. Your proposal should have the following: o Title page o Executive summary o Table of contents o Background o International and domestic marketing environment analysis o Estimated market size and gap analysis (demand-supply analysis) o Expected sales and market share analysis o Market entry mode analysis and strategies o Estimated budget (for international marketing mix elements) o Time frame (2014—2017)