Media Technology

Choose ONE of the following essay topics. 1. Examine the theoretical and methodological issues associated with viewing the media in terms of effects? Draw on at least two theorists and discuss with relevance to research case studies when answering this question. 2. Drawing on relevant research critically discuss how new media technologies have blurred the lines between media consumers and media producers. How has this phenomenon impacted on media audience research? 3. Discuss the ways in which the media can provide opportunities for the citizen audience to exercise their democratic rights. Draw on at least two theorists and discuss with relevance to research case studies when answering this question. 4. Drawing on at least two theorists of ‘fandom’ and ‘fan activities’ discuss how the knowledge of fandom’ and ‘fan activities’ has contributed to our understanding of people and their relationship with the media? 5. What do scholars within the cultural studies tradition mean when they say that media audiences are ‘active’? Discuss with reference to Stuart Hall and media audience research.    

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