Assessment Task

Environmentalists tell us we cannot continue to consume resources at the rate we currently do. If BRICS
countries develop to consume resources at the same rate as the USA we will need 6 Planet Earths to sustain
that life style. This reality is stark. It means we need to change the way we live. Businesses are beginning to
wake up to these realities and there are many good case studies that show practical examples of better
practice, i.e. more sustainable behavior. Companies are adopting Sustainability Strategies. Some are calling it
Sustainability, some call it Going Green, being Eco-Friendly, the Circular Economy… there are numerous
names for this activity.
Deliverables and Assessment Breakdown
Your challenge in this assignment is to prepare a Management Briefing Document to educate a sceptical
Managing Director (MD). To explain to him/her why his/her company ought to adopt a Sustainability
policy/culture and why in the long term his/her company may be better off for doing so.
Choose an organization you are interested in.

1. In the form of a literature review:
   A. Explore the subject of sustainability describing initiatives of good practice and who are known to be the
   exemplary practitioners.
   B. Explain the justification for adopting a sustainability strategy. Why is it important to the environment and to
   organizations?
   C. What are the potential benefits of adoption? What would be the effect of not adopting? (50% word count)
2. Identify the name of an organization and its products or services (5% word count)
3. Consider your chosen organization:
   A. Select one Sustainability initiative you would like your chosen organization to adopt. Describe why you
   would like to see the organization adopting that initiative.
   B. Explain what would be the benefits to them of adopting the initiative, and what would be the type of costs the
   organization would have to meet in order to introduce the initiative. (30% word count)
4. Looking to the future:
   Choose one Sustainability initiative that is of interest to you. Give a forecast of how you think it might develop
   in the future

Sample Solution