Q1. You have been promoted to HR Director in the company which manufactures and sells the newly developed electric car. Being very hi-tech, the equipment have until now been manufactured in Frankfurt in Germany by the company’s skilled team. Your employer has just purchased a factory in Brazil for the manufacture of electric car that have been selling really well in the USA. There is a budget for three expatriate managers to be sent to Brazil for four years. The CEO has asked you to nominate the job title for three expatriates and to justify your selections. (500 words)
Q2. A multi-national company headquartered in Shanghai, China is a relatively new entrant to personal computer industry. The CEO of this company now plans to build a new manufacturing factory to produce a newly developed personal computer after years of R&D efforts. Assuming yourself to be the head of European operations in this company, justify your decision on where to locate the factory. Please note that the potential candidates for the location are the Germany, France, and Portugal. You also bear in mind that your target market is the European Union only. The choice of location should be fully supported by comparative analyses between the candidates. (500 words)
Q3. China has maintained its superpower of manufacturing in ‘general merchandise’ over the last couple of decades in the world economy. However, it has been expected by some analysts in the business world that China will lose its position and India would take over its position in the forthcoming years. You can provide your argument for AND against this prediction in your answer. (500 words)
Q4. Choose any branded product (Samsung TV or Sony TV rather than just TV) that is widely marketed in the UK at the moment but not yet available in one of the following nations: 1) Indonesia, 2) Turkey, 3) South Africa, or 4) Mexico and discuss 4 marketing mixes (Product, Price, Place and Promotion) in terms of standardization and adaptation when marketing that product in the choice of your country. Give reasons for each of your decisions. (500 words)
Sample Solution