Athlete endorsements and brand image

Gin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inman, C., & Seyed-Mohamed, N. (2010). Athlete endorsements and brand image: A study of consumer attitudes toward nike in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in light of the Brand's association with tiger woods Kim, Y., & Na, J. (2007). Effects of celebrity athlete endorsement on attitude towards the product: The role of credibility, attractiveness and the concept of congruence. (RESEARCH PAPER: Peer reviewed). International Joumal of Sports Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing & Sponsorship, 8(4), 310. Lee, J., & Park, J. (2014). The effects of endorsement strength and celebrity-product match on the evaluation of a sports-related product: The role of product in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">involvement. International Joumal of Sports Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing & Sponsorship; Int.J.Sports Mark.Spons., 16(1), 55-74. Parker, H. M., & Fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ink, J. S. (2012). Arrest record or openly gay: The impact of athletes' personal lives on endorser effectiveness. (athlete endorsements). Sport Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Quarterly, 21(2), 70. Wu, C. (2015). a study on consumers' attitude towards brand image, athletes' endorsement, and purchase in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intention. International Joumal of Organizational Innovation (Onlin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ine), 8(2), 233-253. Yu, C. (2005). Athlete endorsement in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intemational sports in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">industry: A case study of david beckham. (CASE STUDY). International Joumal of Sports Marketin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing & Sponsorship, 6(3), 189.