Examine one of the following websites and its corresponding media kit (links at bottom of assignment), and then evaluate the extent to which website’s content meets the needs and preferences of its audience: oPopular ScienceoApartment TherapyoInc.The Details Begin by summarizing who the website’s audience is based on the information you find in the media kit and anything else you are able to glean from the website itself or to find online. Describe the audience in terms of demographics, but also in terms of their needs and wants, their purpose for visiting the website, andtheir attitudes towards the topics presented. It is okay to make some educated guesses here, as long as they are supported by proof from the website or media kit. Make sure to read various tabs of the media kit to find all of the pertinent information. Then, pick 3 artifacts from the website to study (single pages, posts, stories, etc.) and discuss the ways in which each artifact reflects or fails to reflect an understanding of that audience. Explain these successes and failures in detail. When possible, explain what the author of that particular artifact could have done differentlyto better meet the needs of his/her audience. Overall, to what extent does this website’s content meet the needs and preferences of its audience?Deadlines & Evaluation Your analysis should be 800-1000 words (about 3 double-spaced pages in length, excluding visuals). You may choose how to format this paper; the use of headings and subheadings is encouraged. Visuals and screenshots are also encouraged. See the rubric for evaluation criteria.
Links:Popular Science Website: https://www.popsci.comPopular Science Media Kit: https://www.popsci.com/advertisingApartment Therapy Website: https://www.apartmenttherapy.comApartment Therapy Media Kit: https://advertising.apartmenttherapy.comInc. Website: https://www.inc.comInc. Media Kit: http://mediakit.inc.com
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