Australia Day billboard

The following post has two assignments namely;

1.Australia Day billboard

You are engaged as a consultant by (fictional) advertising company, XBR Advertising. XBR Advertising have been approached by a client to run an Australia Day billboard in 2018, and they are considering whether and how they should do this. (One of XBR Advertising’s stated values is to act as a culturally competent corporate citizen). They ask you to: • help them understand the controversy surrounding the billboard, and secondly, • advise on whether and how they should act (in order to act in a culturally competent way) regarding requests for advertising campaigns for Australia Day 2018.

2.Developing Sustainable Tourism Destinations

Order Description Develop a reflection piece based on the following question: In Developing Sustainable Tourism Destinations we have argued that education for sustainability can transform a student’s worldview. Reflecting back on the semester please evaluate how your perception of sustainability has evolved. Then with reference to a specific industry sector, discuss how you might apply your understanding of sustainability to your choice of future careers in the global tourism industry.