Australian media
Order Description
1. Choose an organisation that is presently featured in" rel="nofollow">in the Australian media in" rel="nofollow">in a negative light.
2. Identify a strategic problem that could be the cause of that negative media attention.
3. Conduct either:
a. primary qualitative or quantitative research of at least 20 participants to in" rel="nofollow">inform your
hypothesis or
b. content analysis of a least 10 quality practical secondary sources, web forums and
commentary or social media sites
c. quantitative analysis usin" rel="nofollow">ing a known data set such as ABS descriptive statistics
4. Develop a set of strategic recommendations arisin" rel="nofollow">ing from the fin" rel="nofollow">indin" rel="nofollow">ings your primary research.
5. Present your fin" rel="nofollow">indin" rel="nofollow">ings in" rel="nofollow">in a set of PowerPoin" rel="nofollow">int slides, each one accompanied by a narrative