Aviation

Part 1: SWOT Analysis (35% of Overall Grade)
Perform a SWOT Analysis on Emirates Airline. Use this analysis in the following scenario:

1. How did the airline react to the Covid-19 Pandemic? Was it effective?
2. What specific actions taken during the pandemic were particularly effective? What was done with respect to protecting its customers? What was done in relation to the treatment of its fleet? Did the airline effectively market its cargo operations capacity?
3. Do you think Emirates will eventually be the only A380 operator, and will that be a successful strategy? Consider that ultra-long-range aircraft can eliminate the need to change flights in a hub such as Dubai. Will there be passenger demand for these long-haul non-stop flights?
   Part 2: The Low Cost Long Haul Business Model (35% of Overall Grade)
   AirAsia X has long been recognized as a successful long-haul low-cost airline. However, due to the Covid-19 Pandemic, it has suspended operations (gone into “hibernation”) and closed its reservations systems until at least 31 October 2020. There has recently been some ad hoc cargo and passenger operations.
   Please answer the following questions:
4. What operations is the carrier currently conducting? What destinations and what capacity is being offered for passengers and cargo?
5. What steps are being taken by the airline to inject cash into its operations and what steps are being taken toward resumption of its airline services?
6. What would you recommend to the airline as to how it should resume services? What should be the airline’s priorities, and how will these impact the success of the resumption of services?

Sample Solution