Baby Boomers fear of and change of their attitudes toward rock climbing

What types of programs or tactics would you suggest the asner institute to reduce Baby Boomers fear of and change their attitudes toward rock climbing? What do you think motivates one to rock climb or try this sport? Is the value provided utilitarian or hedonic? If you never tried rock climbing. would you now consider it? If so, what would be your motivation? Explain how the instruction motivation state of flow might occur in rock climbing.          

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