Visiting a shop to see collections and current trends is one of the best ways to be well informed. This
assignment emphasises the importance of shop reports and market analysis.
The shop-reports meant to keep you up-to-date with market trends of garment construction, finishing
techniques, fabrics, colour stories, merchanding, what is selling at retail, what’s on the sale and what
customers are responding to most.
This practice is utilized by designers working within commercial design companies that launch new ranges
continuously.
Expected Learning Outcomes
- Demonstrate the ability to synthesize design concepts and ideas from the research.
- Demonstrate the ability to collate research and present it in a way that generates new trends concepts to
develop the design process.
Sample Solution