After interviewing management, evaluating their website and social media strategies, you are ready to prepare a survey for the customers. The survey will be customized to your client, but will likely include the following:
The demographics of the respondent - gender and age. Some people may decline to provide more information than this.
How did you become aware of the business?
How long have you been a customer of the business?
Do you visit the website, and if so how often and why?
When you visit the site, is it just to browse or are you there for a specific reason?
How do you prefer to shop with the client? Online or in-store?
Do you interact on the social media pages, and if so which ones, how often, and why?
Is there a particular product or service that you really like?
Why do you purchase from this business instead of a competitor that sells similar items?
How does the client website compare to that of the competition?
Have you ever recommended your online shopping experience to anyone else?
Is there something that you don’t like about your online experience with the client? This could have to do with the website, social media, or anything interactive.
Do you have any recommendations for new products or services to improve your interaction with the client?
You will need to procure permission from your client to survey their customers. Your client may have specific questions they would like you to pose to customers. Please incorporate these into your survey where necessary.
Sample Solution