BBA 2026

Write a case study analysis that focuses on the communication strategy of an
organization of your choice.
In this assignment, you will need to a) summarize the communication strategy of your chosen organization, b)
analyze the communication strategy of your chosen organization, and c) explain how you would integrate the
communication strategy into the current organization where you work or into a former organization where you
have worked.
A. Summarize the Communication Strategy
Locate an article that discusses the communication strategies used by your chosen organization. After reading
your chosen article, you may find the exercise below to be helpful in developing a summary paragraph. Identify the author(s) of your chosen article, and complete the following exercise:
[Insert author�s name here] discusses how innovative communication processes have helped [insert name of
the organization here] resolve [insert issue here].
The top reason [insert author�s name here] holds that position is _.
A second reason [insert author�s name here] holds that position is _.
A third reason [insert author�s name here] holds that position is __.
After filling in the blanks, you should have a list of the positions and claims made by the authors about your
chosen organization. Shape your notes into a summary paragraph. (Do not simply include the list that you
completed in the exercise above.)
Remember that the summary paragraph is where you will present information from the source. You will provide
your analysis and interpretation in the following section of the paper.
B. Analyze the Communication Strategy
Be sure to include how the communication strategy impacts the organization on multiple levels. Feel free to
use the four levels of sales, services, value chain, and continuous improvement as a model, which was
discussed in the case study on the Dell Computer Corporation in the Unit VI Lesson. (Note: Your categories
may be different.)
In the analysis portion of the assignment, discuss any problems (or potential problems) with the
communications in your chosen organization, and provide potential solutions based on your research. Include
ways that effective management could help to provide a solution.
C. Explain Integration Techniques
Finally, explain how this communication strategy could be integrated into your current or former workplace.
You will need to reference at least two academic sources.
Use the standard five-paragraph format (introduction/body/conclusion). APA format should be used. The
assignment should be a minimum of three pages in length. Content, organization, and grammar/mechanics will be evaluated.