Beer - Launching

How does the competitive and macro/micro-environment affect the company? Is Lebanon a good market for beer? Is it a good business opportunity? What can 961 Beer do to expand the business further to remain competitive without compromising quality as well as the firm values? Identify and analyse macro and micro environmental forces ‌‌‌‌‍‌‍‌‍‌‌‌‍‌‍‌‍‍‌that affect the company. Identify the competitive context in which the company operates. Evaluate the political, economic, social, and technological factors that have an impact on the company. Discuss how the company can react to changes in the marketing environment and make recommendations to the future direction of the company‌‌‌‌‍‌‍‌‍‌‌‌‍‌‍‌‍‍‌.                                          

Sample Solution