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Behavioral compliance
R ead the article by Robert Cialdini and understand the basic principles. Then, read the second article about the Sear's shopping scenario. Finally, please write a report to discuss what behavioral principles outlined
in Cialdini's article have been used in Sear's shopping scenario .
I Define behavioral compliance
2 Explain the automaticity arinciple
3 Explain the commitment and consistency principle
4 Explain the reciprocity principle
5 Explain the scarcity principle
6 Explain the social validation principle
7 Explain the liking principle 8 I Explain the authority principle
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