behavioural science concept

This assignment aims to assess how you may apply a behavioural science concept to improve public health program effectiveness. You are expected to select, access, analyze, and report on a specified case study that documents the use of one social and/or behavioral theory – Positive Deviance - to guide public health practice. For this assignment you are expected to gather information using all of the materials and references posted on the VLE and/or books as well as relevant e-Library resources. The case study you are expected to address is authored by Awofeso, Irwin & Forrest, and is titled; “Using positive deviance techniques to improve smoking cessation outcomes in New South Wales prison settings”, Health Promotion Journal of Australia, 2008; 19: 72-3. The case study should be critically reviewed by comparing with standard techniques of Positive Deviance, context, and comparison of results with alternative approaches of smoking cessation or with Positive Deviance approach in other settings. There are two questions related to this assignment, each worth 10 marks: (1) description of the Positive Deviance Concept, its evolution/history, stages uses in other contexts, and previous evaluations; (2) Is Positive Deviance an appropriate approach for PD implementation in NSW prisons – if yes, why, if no why not? Irrespective of your answer to this question, suggest an alternative health promotion of behavioral theory approach you may utilize to facilitate smoking cessation in a cohort of prisoners.