Read a Bloomberg Businessweek article entitled “Being Steve Jobs' Boss— Confessions of the last man to
manage the singular inventor” by Leander Kahney.
Write an essay by addressing the following questions:
- Why was Sony rather than IBM or Microsoft Steve Jobs’ role model?
- Why did Coke outsold Pepsi?
- How did John Sculley address Pepsi’s challenge?
- What is Steve Jobs’ methodology? Why did he have the methodology?
- Do you think Job’s methodology can be applied by other people or companies?
- If you use Apple product, can you give an example of Steve Jobs’ methodology? If not, can you give a
non-apple product which may be designed in a similar way?
- John Sculley says that first and foremost he wanted to make Apple a "product marketing company."
What is your understanding of a “product marketing company”? 8. What is the commonality between Steve
Jobs and Dr.Edwin Land who invented Polaroid instant camera?
Sample Solution