Big Data Risks and Rewards

When you wake in the morning, you may reach for your cell phone to reply to a few text or email messages
that you missed overnight. On your drive to work, you may stop to refuel your car. Upon your arrival, you might
swipe a key card at the door to gain entrance to the facility. And before finally reaching your workstation, you
may stop by the cafeteria to purchase a coffee.
From the moment you wake, you are in fact a data-generation machine. Each use of your phone, every
transaction you make using a debit or credit card, even your entrance to your place of work, creates data. It
begs the question: How much data do you generate each day? Many studies have been conducted on this,
and the numbers are staggering: Estimates suggest that nearly 1 million bytes of data are generated every
second for every person on earth

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