Big Dish

The final project includes using key concepts learned this semester and applying it to the event of your choice
(based on the selections provided). The project should be 10-15 pages, double space, normal margins, 11
point font. This should be formatted as a paper rather than bullet point format. If exhibits are needed they
should be added at the end. Please do not forget to include references.
CSHSPMG 4600 – Final Project Guidelines
Introduce event (Big Dish, Hospitality Listens, CMN Torch Relay, Dining in Dark, Hospitality Management Job
and Career Fair)

1. Provide Event Name and Tagline
2. Articulate purpose of event
3. State event goals
4. Provide overview of guests including their needs, special considerations and the main value proposition for
   their participation
5. Identify and provide an overview of ecosystem and stakeholders
6. What does success look like and how will it be measured?
   Welcome to Greener Event Leadership and Economic Success
7. Time, Technology, Human Resources, Talent
8. Identify the purpose of your event
9. The Three Constants in Event Leadership … address how change, creativity and innovation will be
   incorporated into your event to enable it to grow from previous years in meaningful ways.
10. Identify key pillars of competitiveness for your event
    Composting the Sustainable Event Plan
11. What is your theme and why?
12. Provide an overview and specifics of how this event will touch on the five senses (Five-Card Draw)
13. Share plans for décor, entertainment, menu, etc.
14. Create two event timelines:
15. Planning timeline
16. Day of event timeline
17. Establish and design event flow prior to event (i.e. – pre-funtion), during event, post-event function. Consider
    how many tables are needed, if a podium and stage is needed, etc.

Sample Solution