BODYARMOR drinks to cross fitters

Please read thoroughly on the materials given. It is a marketin" rel="nofollow">ing analysis for BODYARMOR sports drin" rel="nofollow">ink company, which we are tryin" rel="nofollow">ing to focus on the electrolytes drin" rel="nofollow">ink. Try to be specific as possible and do not be wide. Our target market will be cross-fitters (further in" rel="nofollow">information on the files attached). Please help in" rel="nofollow">in makin" rel="nofollow">ing the SWOT, competitive analysis, and SMART objectives only. I have attached what I have so far and please feel free to change and edit out the target market and SWOT analysis to make it more presentable. The SWOT analysis was pretty bad and you should change it to make it more specific and narrow. NOTE: I only need SWOT, competitive analysis, and SMART Objectives. 2-3 page for SWOT, 1 page each for competitive analysis and SMART objectives. Competitive Analysis Examin" rel="nofollow">ine the main" rel="nofollow">in competitors servin" rel="nofollow">ing the same target market. This section may also benefit from the use of comparison tables. (Length: 3-4 pages). • Describe direct competitors in" rel="nofollow">in terms of: o Target markets served o Product attributes o Pricin" rel="nofollow">ing o Promotion o Distribution in" rel="nofollow">includin" rel="nofollow">ing the distributor network o Services offered • Discuss competitor’s strengths and weaknesses: o May need to consider much more than just marketin" rel="nofollow">ing issues such as: ? fin" rel="nofollow">inancial standin" rel="nofollow">ing ? target market perception ? R & D capabilities • Discuss competitive trends: o May need to in" rel="nofollow">include discussion of future competitive threats Natural Flavors Natural in" rel="nofollow">ingredients Coconut based water Partnerships BODYARMOR Gatorade Coco vita water Powerade What we (Bodyarmor) have and they (competitors) don’t have?