After reading and viewing the module materials, you are now familiar with the product levels (core, actual, augmented) and attributes (quality, features, style,
and design) specific to marketing purposes. More commonly, attributes can be described as descriiptive (i.e. color, shape, texture, sound, taste), process (i.e.
marketing, selling), social (i.e. responsibilities, politics), price (i.e. cost to the manufacturer or consumer), and ecological (positive or negative impact on the
environment).
Choose a product or service and try to improve it. Your chosen product or service may be aimed at either consumer or business customers. You might
benefit from viewing the 'SCAMPER' resources again. Look at each product attribute through different product levels, and ask yourself again and again, how
and why? How else can this be accomplished? Why does this have to be this way?
Sample solution