First, watch the video of Burberry's history; Then Watch the two videos below about chavs and how they appropriated Burberry's iconic check: "the chaves" and "Burberry and the chaves". Then Watch the video how Burberry revitalized/re-positioned the brand away from chav association:" re-positioning Burberry"
now Assuming you are the brand manager for Louis Vuitton, write a memo to the CEO based on this case. In your memo:
a) note one key learning you gained from watching the Burberry video case and
b) offer one recommendation to the CEO to adopt for Luis Vuitton based on that learning
Sample Solution