Brand Research

  Conduct brand research on two companies using authoritative sources. One company should be less than ten years old and the other at least twenty-five years old. Based on your research, prepare a comparative analysis to address the following: Describe the two companies and their brands: Briefly, describe each company's products or services. Identify and describe the core values of each brand. Compare and contrast the branding strategies ofthe two companies: What is different about each branding strategy? What do the two branding strategies have in common? Compare the branding strategy approaches ofa younger brand and a more established brand. Use authoritative sources of information to research the two selected companies. Cite the sources of information you use.