Branded Entertainment

1. What is branded entertainment? How is branded entertainment different from traditional advertising practices? 2. What factors contribute to the rise of branded entertainment? 3. What are the potential problems/challenges related to branded entertainment? 4. How is branded entertainment regulated now? 5. What are Michael Serozio's key arguments? Do you agree or disagree with him? 6. Do you think branded entertainment is an effective advertising practice? Do you think branded entertainment is an ethical advertising practice? Why or why not? 7. Use an example of branded entertainment to illustrate your point.                                                                                                                                                                                                                                              

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