Branding
Name of the brand & the company that owns the brand
The slogan or brand mantra
Type of product or service
A brief history of the brand The brand's target audience
The Creative strategies used in the advertisements
The nature of the visuals used in the ads
Description of the ad copy
Types of media the brand uses to advertise
Sales Promotion and Event sponsorships, product placement, branded entertainment efforts
Has the brand ever been in a PR situation to enforce damage control Efforts to promote Corporate Social Responsibility
Your own impression on the impact of the campaign.