1) Pick a brand and discuss the 7 brand elements and how it does against each. (7 brand elements: memorable, meaningful, likable, differentiated, transferable, adaptable, and protectable)
2) Which of the brand elements do you feel is most important?
3) What brand could you not live without? (strong brand relationship) - why?
4) which brand do you have a casual brand relationship with - why?
5) What elements do you think have made Coke so successful through the years?
Sample Solution