Imagine you work for a U.S.-based organization that sells household appliances and is considering opening stores internationally, starting with Brazil. You have been tasked with providing your recommendations in preparation for the expansion into Brazil. In 250-350 words, address the following:
Discuss how you would modify the personal selling approach based upon the Brazilian target market. Provide an example of the specific changes you would make and justify the changes.
Identify ethical and regulatory issues that should be considered when marketing in Brazil.
Identify cultural and social considerations you should take into account as part of your marketing planning efforts. Explain how these factors make the marketing presented to the Brazilian audience different from what is presented to U.S. consumers.
Sample Solution
When expanding into a new market, it is essential to consider the personal selling approach. Personal selling involves face-to-face interactions between salespeople and customers, and should be tailored to each target market in order to successfully connect with potential buyers. When looking at Brazil as a target market for household appliances, modifications need to be made in order for the personal selling approach to work effectively.