The world of retailing has changed a lot with technology. In the past few years, several major retailers have closed brick and mortar operations or significantly reduced the number of brick and mortar outlets open.
Select a retailer that you have an interest in that currently operates with brick and mortar (onsite locations).
Describe the current climate and situation that your retailer finds itself in as it attempts to compete.
Describe what is occurring in the industry. All of this information should be cited using proper APA format (in-text and end-of-text citations).
Discuss what the retailer is doing well (strengths) and what are some of its weaknesses. You may conduct research here to support your opinions.
Do you expect this retailer to continue to maintain a brick and mortar presence? If yes, why? If no, why?
What recommendations do you have for the retailer?
Sample Solution