Bright Meals

Bright Meals has considered one additional product idea for potential launch after the current Nashville Hot Chicken introduction. Leading chefs and meal developers have determined a high protein, lower cart. option of spicy chicken breast plus cauli-rice could be a nice addition for those seeking a healthier alternative to the exciting new product. Bright Meal's CEO must decide at some point whether to launch Spicy Chicken + Cauli-rice, as the healthier meal option. What issues, problems, or concerns for Bright Meals should the CEO consider to help determine whether or not to launch this new item? Without reviewing all of the activities from the case, in particular are their changes or major issues in any of the functional areas that might need to be considered?        

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