They have grown their boat sales in a variety of ways.
Discuss those ways over the past 10 years (10 points)
Devise methodologies and strategies they may employ to accomplish this desired stretch goal (i.e. your Strategy)
Develop a Financial, Customer, Internal Business Practice and Learning/Growth Thrust Perspective you might employ for alignment of these components against the overall Strategy
Build the Strategy Map, robust enough to show/describe these 4 major thrusts to achieve such a robust strategy goal.Build your strategy map by efficiencies, growing new business and opportunities, and/or discarding business (see Figure 1 below)
Using these four (4) Strategic Thrusts, use Principles we learned in class to list/describe two (2) potential Themes (each) as ways of unlocking potential benefit with each
In this problem, you are building the framework of a Balanced Scorecard to unlock benefits of Brunswick Boats Processes/Infrastructure/Intangibles to help achieve the Financial Stretch Goal.
What Strategic Objectives relate to your 8 Themes (3 each)?
Sample Solution