Describe what should be included in an event budget.
Choose a particular sports organization or team. Write a very brief budget of the major sources of revenue and
expenditures.
How much might your organization need in sponsorships?
2) Week 5: Social Media for Marketing and Promotions
Instructions: Should be at least 250 words with a minimum of one source.
Social media (i.e. Twitter, Facebook, Instagram, etc.) is one area of the internet that has significantly grown in recent
years.
How has this changed the scope and use of internet activities, particularly as it pertains to sporting events? How would
you incorporate social media into a marketing plan and event promotion? How would you evaluate the success of the
social media approach?
Sample Solution