Carry out a strategic review for a senior manager of a large multinational business. In the final presentation, it is envisaged that you are presenting your findings to the CEO of an established business. You must assume that the manager has a detailed knowledge of the business area featured in your presentation.
Based on an existing company (which you will choose, subject to the approval of your seminar tutor), you need to develop a new product or improve an existing product with a focus on developing an original marketing mix.
You will create and explain a marketing plan for your product.
The product must be in the follow area(s):
● Automotive
● Beauty and Personal Care
● Drink
● Finance
● Food, Food service
● Health and Wellbeing
● Household
● Leisure and Entertainment
Sample Solution