Term project: each group will prepare a formal marketing report for an existing Tech company or brand, such as Google, Netflix, Facebook, Snapchat, Airbnb, etc. In this project, you are going to analysis the Tech brand from business, market, and marketing plan strategies. Three persons are in a group. Specific written milestones and deliverables are expected for your term project. All deliverables should be written in a professional manner with proper grammar and punctuation, and include appropriate citations. This marketing report should follow the guidelines discussed in the class and it should also reflect your own creativity, managerial competence, research effort, and personal work experiences. The approach should be pragmatic and practical. This means that, even though marketing theory will be used in its conception and implementation, the final product should be anchored in the real world and it should be at a directly applicable level. After this project practice, you should have a basic idea of how to structure a marketing plan, and how to write a meaningful report. Submit the Business and the Market parts report (3 pages.)you should cover the following points. “The Business” should include:1. Business Overview2. Vision & Mission Statements3. SWOT Analysis/Activity sheet
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