Business Case Analysis

Given the risks and rewards potential with fair trade coffee, weigh the merits of each of Starbucks options in" rel="nofollow">in respondin" rel="nofollow">ing to the demands of Global Exchange: (i) Do nothin" rel="nofollow">ing and ignore the campaign. (ii) Fight back and actively defend your position. (iii) Negotiate for a compromised agreement. And try to get your head around which option has the least risk for the most reward.