Undertake thorough research of the relevant secondary sources, including literature, databases, and media accounts. You will be assessed on your ability to build a clear and convincing case supported by factual evidence. Your individual assignment should contain the following parts: 1) Title 2) Introduction A brief background discussion on the company and the overall business challenge that has been assigned to your team. You may include industry information and a discussion of market segments relevant to the subset business challenge you are addressing. 3) Discussion on the subset business challenge assigned to you Discuss briefly the subset business challenge you are attempting to solve and how it will contribute to the overall business challenge assigned to your group. 4) Design/Methodology Outline what it is you have done in your individual assignment, including what type of data/information you have collected and what sources you have used. Limitations of the information/dataset you have collected should be discussed. 5) Data analysis Explain the analysis you have conducted and the results/findings of your analysis. Any assumptions you have used should be clearly stated. 6) Recommendation/Discussion Your recommendations should be derived from your data analysis and must be feasible for addressing the subset business challenge (and the overall business challenge your team is addressing). 7) Reference list The American Psychological Association (APA) 6th edition referencing style should be used. The individual assignment needs to be submitted via Turnitin/Canvas.
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