Business Environment and Strategic Management

Busin" rel="nofollow">iness sectors are undergoin" rel="nofollow">ing profound transformations. Makin" rel="nofollow">ing in" rel="nofollow">investment choices has never been so challengin" rel="nofollow">ing. With in" rel="nofollow">increased volatility and in" rel="nofollow">intensifyin" rel="nofollow">ing skills shortages, companies can no longer win" rel="nofollow">in across an ever-broadenin" rel="nofollow">ing spectrum of operatin" rel="nofollow">ing environments. Few companies have the strategic capabilities required for activities that can range from explorin" rel="nofollow">ing and research, all the way through to development and/or production of both resources and/or products. Therefore, companies need to focus on a small number of differentiatin" rel="nofollow">ing capabilities that will allow them to outcompete their peers. Moreover, they need to reorient their portfolio and in" rel="nofollow">investment decisions around these differentiatin" rel="nofollow">ing capabilities - A capabilities-driven strategic approach to win" rel="nofollow">innin" rel="nofollow">ing. Assignment Task: You have been appoin" rel="nofollow">inted to a senior management position with a MAJOR FIRM (of your choice,). You are aware that the firm lacks an understandin" rel="nofollow">ing in" rel="nofollow">in the benefits of utilisin" rel="nofollow">ing its capabilities. Therefore, for this project your task is to write a report to the board on the need to focus on differentiatin" rel="nofollow">ing capabilities that will allow them to create competitive advantage. For your firm you are to: Section 1: -Small in" rel="nofollow">intro about the company of choice -The Busin" rel="nofollow">iness Enviroment (def , and importance ) -PESTEL analysis , then apply it the company of choice. - Critically analyse how useful the Resource Based View (RBV) of the firm to managers in" rel="nofollow">in your chosen company & sector. - Importance of RBV in" rel="nofollow">in the chosen company and how it effects it. Section 2: ? Critically discuss, the importance of a capabilities driven strategy in" rel="nofollow">in the your chosen sector. Section 3: ? Fin" rel="nofollow">inally, make recommendations on the future direction of the firm, with regards to its strategic capabilities.and with regards the PESTEL analysis made . *You are also required to provide an Executive Summary (c200 words maximum, not in" rel="nofollow">included in" rel="nofollow">in the word count) which should briefly encapsulate your whole assignment.