Business management- communication

Your boss is keen to understand the challenges and opportunities that technology has brought to corporate communication. She has asked you to prepare an executive summary giving a brief outline on how to embrace these challenges and opportunities in the workplace. 1. Read the article by Argenti, P 2006, ‘How Technology Has Influenced the Field of Corporate Communication, Journal of Business and Technical Communication, vol. 20, no. 3, pp. 357 – 370 (located on the Blackboard – Assessment Tasks and Submission). 2. Engage in research to find two other articles (academic journal, industry journal, website article, or a newspaper article) related to the impact of technology on corporate communication. Use Google Scholar and the SCU library website to do your research. 3. Print and read all articles and complete the Article Analysis Form (located under Assessment Tasks and Submission) for each of the three articles. Attach each form to the back of your executive summary. 4. After carefully reading the three articles, draft a two-page Executive Summary (synopsis) using the format of an Executive Summary memo. According to The American Heritage Dictionary of the English Language, 4th Ed, (2000), the word synopsis is defined as “A brief outline . . . a summary” 5. Identify three headings that relate to the purpose of the memo to form the structure for the body of your work. Support for each heading must come from at least TWO of your THREE sources. Use one quotation in each section from one of your three sources.    

Sample Solution