Business marketing Plan

Assignment 1: Part A: Your Marketin" rel="nofollow">ing Plan--- Id like to same writer to contin" rel="nofollow">inue with this assignment and will request such writer. I will followup with the remain" rel="nofollow">inin" rel="nofollow">ing 3 portions givin" rel="nofollow">ing at least 2 weeks advance notice. --- Q. Id also like to suggest this company be an office cleanin" rel="nofollow">ing company. Due Week Aug 1 and worth 200 poin" rel="nofollow">ints At the end of this course, you will have created a marketin" rel="nofollow">ing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketin" rel="nofollow">ing plan. For Assignment 1, you will compile in" rel="nofollow">information on the company’s background in" rel="nofollow">information, an environmental analysis, your company’s short and long-term goals, and a SWOT analysis. For in" rel="nofollow">information on Website analytics, visit Google Analytics at https://www.google.com/analytics/why/. Note: You may create and / or make all necessary assumptions needed for the completion of this assignment. Write a five to six (5-6) page paper in" rel="nofollow">in which you: 1.Write an in" rel="nofollow">introduction to your company. Describe your company, its location, and the product it makes or the service it provides.. 2.Develop an environmental analysis that in" rel="nofollow">includes competitive, economic, political, legal, technological, and sociocultural forces.. 3.Determin" rel="nofollow">ine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.. 4.Decide the main" rel="nofollow">in goals that you would like to achieve within" rel="nofollow">in the next year (short term) and the main" rel="nofollow">ins goals that you would like to achieve within" rel="nofollow">in the next five (5) years (long term). Determin" rel="nofollow">ine the most appropriate ways to measure both short- and long-term goals. Note: Consider the followin" rel="nofollow">ing metrics: trackin" rel="nofollow">ing downloads of Website content, Website visitors, in" rel="nofollow">increases in" rel="nofollow">in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin" rel="nofollow">in, and customer engagement.. 5.Develop both a SWOT analysis and needs analysis for your product. Each analysis should examin" rel="nofollow">ine four (4) strengths, weaknesses, opportunities, and threats for your company.. 6.Use at least four (4) academic resources as quantitative marketin" rel="nofollow">ing research to determin" rel="nofollow">ine the feasibility of your product / service. These resources should be in" rel="nofollow">industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.. Your assignment must follow these formattin" rel="nofollow">ing requirements: •Be typed, double spaced, usin" rel="nofollow">ing Times New Roman font (size 12), with one-in" rel="nofollow">inch margin" rel="nofollow">ins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional in" rel="nofollow">instructions.. •Include a cover page contain" rel="nofollow">inin" rel="nofollow">ing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not in" rel="nofollow">included in" rel="nofollow">in the required assignment page length.. The specific course learnin" rel="nofollow">ing outcomes associated with this assignment are: •Analyze the marketin" rel="nofollow">ing framework in" rel="nofollow">includin" rel="nofollow">ing the concepts of the 5Cs, STP, and 4Ps.. •Develop strategies to assess performance and achieve marketin" rel="nofollow">ing goals.. •Examin" rel="nofollow">ine the marketin" rel="nofollow">ing science of customer behavior and products in" rel="nofollow">in the marketin" rel="nofollow">ing exchange process and create dynamic strategies for competin" rel="nofollow">ing.. •Evaluate target customer segments and positionin" rel="nofollow">ing products within" rel="nofollow">in these segments.. •Use technology and in" rel="nofollow">information resources to research issues in" rel="nofollow">in marketin" rel="nofollow">ing management.. •Write clearly and concisely about marketin" rel="nofollow">ing management usin" rel="nofollow">ing proper writin" rel="nofollow">ing mechanics.. Gradin" rel="nofollow">ing for this assignment will be based on answer quality, logic / organization of the paper, and language and writin" rel="nofollow">ing skills, usin" rel="nofollow">ing the followin" rel="nofollow">ing rubric found