BUSINESS MODEL GENERATION

    Read the book Business Model Generation by Osterwalder & Pigneur. You will be required to hand in a report with the following two key sections: 1. Using the Business Model Canvas, draw and describe the business model for one of the businesses listed below.  You will be required to submit the canvas as well as a detailed description of each of the items on your canvas. a. Emaar Properties https://www.emaar.com/en/what-we-do/communities/uae/ 2. Generate a new business model for your company that represents a new innovative approach to reposition the company in its industry and ultimately solve its most pressing business challenges.