Business operations and systems
Part 1
Usin" rel="nofollow">ing the specific operations performance objectives it can be argued that Ocado is focussed
on satisfyin" rel="nofollow">ing its customers’ requirements for fast and dependable services at a reasonable
market price, through strategic partnerships that assist its customers to improve the services
they offer. Specifically you should:
Outlin" rel="nofollow">ine the essential components for ‘effective busin" rel="nofollow">iness operations management’
(creatin" rel="nofollow">ing value for the customer) for Ocado’s operation within" rel="nofollow">in the UK.
Use a soft systems methodology to evaluate the issues Ocado might face if they decide
to in" rel="nofollow">introduce hybrid facilities to allow their customers to contin" rel="nofollow">inue ‘order goods onlin" rel="nofollow">ine
and have these delivered to the door’ as well as openin" rel="nofollow">ing new stores to compete in" rel="nofollow">in the
market place (sin" rel="nofollow">ince the shock of Morrison join" rel="nofollow">inin" rel="nofollow">ing forces with Amazon). Support your
discussion with appropriate busin" rel="nofollow">iness operations models (i.e. operation strategy
performance (priorities) model, customer value, the service gap model, four v’s profile
Discuss how the managers would turn performance objectives in" rel="nofollow">into operations priorities and
the resources that would be necessary for effective implementation of the new process (about
six hundred words).
Tips:
19. This part should concentrate on the new solution only as discussed in" rel="nofollow">in part one and two.
20. Analyse the resources required and costs for implementin" rel="nofollow">ing the new process (“TO BE” Busin" rel="nofollow">iness Process Plan.
21. Support your discussions with Performance Model, management of change etc. (not Maslow).
Usin" rel="nofollow">ing a Balanced Scorecard, discuss how the busin" rel="nofollow">iness performance can be measured post
implementation (refer to the last three years of company annual reports and any other relevant
data for improvement and target trends for Ocado)