Business Plan

    the new table of content to be followed, some content needs to be added to the original version I uploaded that was failed. Some parts need to be corrected and some need to be added. Total chapters are suppose to be 6 chapters as shown on the table of contents and the work are to be arranged accordingly. • Map and title page Foreword (personal) Table of contents Preliminary details (Contact information; Professional advisers; Definitions and legal notice) Executive Summary Ch. 1 The company The Business Idea – History / Current Status The Vision Statement Mission Statement Products and services Legal status and ownership Basic corporate information Company structure and Human Resources Company Culture Ch. 2 Industry Analysis (Primary and secondary data/literature review) 2.1 Industry definition 2.2 Industry size, growth and sales projections 2.3 Industry characteristics 2.4 Industry trends Ch. 3 Market Analysis (Primary and secondary data/literature review) 3.1 Market segmentation and target market selection 3.2 Buyer behaviour 3.3 Competitor analysis 3.4 Estimation of annual sales and market share Ch. 4 Marketing Plan 4.1 SWOT Analysis 4.2 Market strategy 4.2.1 Position strategy 4.2.2 Points of differentiation 4.3 Pricing strategy 4.4 Sales process and promotion mix 4.5 Distribution and sales Ch. 5 Operations and Product Development Plan 5.1 Operations plan 5.2 Product (or service) development plan 5.3 HR Plan Ch. 6 Financial analysis 6.1 Start Up Expenses 6.2 Assumptions sheet 6.3 Pro forma financial statements 6.3.1 Opening Day Balance Sheet (beginning of the year) 6.3.2 Profit and Loss projection (12 Months) 6.3.3 Cash flow (12 Months) 6.3.4 Projected balance sheet (end of year) 6.4 Ratio analysis 6.5 Break Even Analysis 6.6 Profit Projection (4 years) Conclusion and Recommendations Literature review (part of market and industry analysis) Appendices (specification of the operational plan and financial statements, etc.)        

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