bbsheeep
Check out Luckin's business model (China) and imagine opening coffee shops like this business model in Manhattan.
The name of the new coffee shop is "Smart Coffee", please read the uploaded class file then finish following questions.
1.List out your Beachhead Market + End-User Profile. ( already in the word doc)
2.Determine your DMU(s) and potential influencers of your product surrounding your beachhead.
3.What is your selling process if a customer inquires about your product? Describe the steps.
4.List your 15+ sources at the end titled “Bibliography” in MLA(modern language association 8th edition) format.
Sample Solution