Task 1: Describe your idea. Describe the process by which you have identified your idea. Draw on your study materials and the MARS Entrepreneur Work Book 1 at http://www.marsdd.com/wp-content/uploads/2012/12/Crafting-Your-Value-Proposition-WorkbookGuide.pdf
Task 2: Develop a value proposition for your product/service and shortly discuss the process you have followed to develop the value proposition. After you have developed the value proposition, write down a succinct value proposition for your product/service. Draw on your study materials and the MARS Entrepreneur work book at http://www.marsdd.com/wp-content/uploads/2012/12/Crafting-Your-Value-Proposition-WorkbookGuide.pdf
Task 3: Develop and describe the business model for your enterprise by using the ‘The Business Model Canvas’. Draw on your study materials and the MARS Entrepreneur Work Book 2 at http://www.marsdd.com/wp-content/uploads/2012/12/Business-Model-Design-WorkbookGuide.pdf A Template of the Business Model Canvas is available on the StudyDesk for this course.
Task 4: Building upon your value proposition and business model, you are required to develop a business plan. This business plan should include specific sections in a business plan only, as indicated in the marking criteria for Assignment 3.
Task 5: Identify 3 classmates with whom you will be in a group (4 per group) who will provide you with feedback on your business model canvas and description (see more information on this task in the Group Section of your Assignment below).
Sample Solution