Business Plan for Room For Dessert

1. How do you rate the business plan for RFD? How do you rate the business idea itself? (Use a 1 to 5 scale, 1 being weak and 5 being very strong.)
2. Who is the audience for the plan, what are their needs, and how well does the plan meet those needs?
3. Evaluate the key strengths and weaknesses of the business idea being proposed. What are the key drivers of the economics of the business?
4. Who are the core customers for the business and why might they value the RFD offering relative to alternatives?
5. What are the minimum launch criteria that Conforti and Moore should set for the business prior to actually committing to the venture?

Sample Solution