Write a one-or two-paragraph summary of the product or service and how it meets the requirements and exceeds expectations.
Background: Discuss the history of your product, service, and/or company and consider focusing on the relationship between you and the potential buyer and/or
similar companies.
Proposal:The idea: Who, what, where, when, why, and how. Make it clear and concise. Don’t waste words, and don’t exaggerate. Use clear, well-supported
reasoning to demonstrate your product or service.
Market Analysis:What currently exists in the marketplace, including competing products or services, and how does your solution compare?
Benefits:How will the potential buyer benefit from the product or service? Be clear, concise, specific, and provide a comprehensive list of immediate, short,
and long-term benefits to the company.
Timeline:A clear presentation, often with visual aids, of the process, from start to finish, with specific, dated benchmarks noted.
Marketing Plan:Delivery is often the greatest challenge for companies or services. How will people learn about you?
Finance:What will be the initial costs, when can revenue be anticipated, when will there be a return on investment? A graph should be included and explained.
Sample Solution