Part Ill: You will write a very short assignment (1 page max, 12 pt font, double-spaced) based on your platform wars
experience.
First, please write your highest score at the top of your assignment.
Second, describe the strategy you used for your highest scoring round. How did you leverage network effects to succeed?
Third, use the strategy you used in the simulation to show the strategic similarities and differences--with respect to
network effects--between a video game platform like PS3 and Google's core product: Google Search & Adwords. [Hint: for
Google Search, one side of the network platform is users (searchers), and the other side is advertisers (Adwords).]
Example: You might say something like, “When Google first offered their search product, they [gave away leprechauns
and promised a free home exorcism to all early adopters]. This strategy is similar to Sony's strategy…”
Sample Solution