Imagine that ur doin a marketing plan for Sonic Drive-in, ur team decided to promote the sales by doing 2 things ..
1- adding healthy food menu (salads, low carb items and so… ,)
2- adding reward program (promotion with points that adds up for free burger for example) …
- even though Sonic already have existing APP it yet it only have offers in happy hrs and get meal when you sign up but the Reward program is what you will introduce that will take the app to the next level …
these are your product and distribution strategy …
Now I want you to write in bullet points headlines followed by 1 – 3 sentances how do you plan to measure ur product and distribution marketing strategy if its success or failure ?
How do you plan to measure its success or failure?
I think here you can talk about these things below (choose from them – Add numbers (statistics or how much is there revenue now after they lunch there app and how much d you think there will be revenue growth if you introduced the reward program and the healthy menue to the app in lets say 1 year from lunching) – this is important
Sample Solution